if statement - IF/ELSE to echo image in PHP

I think this is what you're wanting...

    for ($tmp = 0; $tmp < 10 && $tmp < count($reviews); $tmp++) {
        if ($reviews[$tmp]['freshness'] == 'fresh') {
            echo '';
        } else {
             echo '';
        }
        echo '
' . $reviews[$tmp]['quote'] . '
';
    }
 ?>

ETA: Looked at the API and fixed a couple things.

ETAx2: For those wanting to see an example of the JSON return from the API...

{
"total": 41,
"reviews": [
    {
        "critic": "Joe Baltake",
        "date": "2010-07-27",
        "freshness": "fresh",
        "publication": "Passionate Moviegoer",
        "quote": "'Toy Story 3': Alternately affecting, hilarious and heartbreaking and the most original prison-escape movie ever made",
        "links": {
            "review": "http://thepassionatemoviegoer.blogspot.com/2010/07/perfectimperfect.html"
        }
    },
    {
        "critic": "Rafer Guzman",
        "date": "2010-07-06",
        "freshness": "fresh",
        "publication": "Newsday",
        "quote": "It's sadder and scarier than its predecessors, but it also may be the most important chapter in the tale.",
        "links": {
            "review": "http://www.newsday.com/entertainment/movies/toy-story-3-andy-grows-up-1.2028598"
        }
    },
    {
        "critic": "Richard Roeper",
        "date": "2010-06-30",
        "original_score": "5/5",
        "freshness": "fresh",
        "publication": "Richard Roeper.com",
        "quote": "The best movie of the year so far.",
        "links": {
            "review": "http://www.richardroeper.com/reviews/toystory3.aspx"
        }
    },
...